Field notes
What we are seeing in the market.
SEO, ads, leads, CRM, and AI — written from work we do in Dubai and Sharjah. Not a content farm.
Ads · 17 Aug 2026 · 9 min
How we manage AED 10M+ in ad spend for Dubai clients
Google, Meta, TikTok, and LinkedIn — one scoreboard. What we cut, what we keep, and why the first second of the ad matters more than the logo.
Read the note →
Trends · 17 Aug 2026 · 8 min
Dubai digital marketing trends that actually matter in 2026
WhatsApp as the close, bilingual search, short video, Maps, and AI that still sounds like the brand. Ignore the rest of the trend list.
Ads · 16 Aug 2026 · 8 min
Google Ads vs Meta Ads in Dubai: which one should you start with?
Search captures intent. Meta creates it. Most UAE brands need both — but not on day one, and not with the same creative.
Agency · 16 Aug 2026 · 7 min
How much does a digital marketing agency in Dubai cost?
Audits in days. Growth retainers from AED 12k a month. Media is separate. Here is what you are actually buying.
Trends · 15 Aug 2026 · 7 min
Ramadan and Eid marketing in Dubai — what still works
Shorter days, different hours, bilingual film, and offers that respect the month. Start the creative before the calendar fills.
Creative · 14 Aug 2026 · 7 min
Arabic and English ads in Dubai: two campaigns, not one subtitle
Bilingual is not a toggle. Search terms, hooks, and WhatsApp replies change with the language.
Real estate · 13 Aug 2026 · 8 min
What a real estate lead should cost in Dubai
A name is cheap. A viewing is not. How we brief cost-per-lead so sales will still pick up.
Agency · 16 Aug 2026 · 6 min
How to choose a digital marketing agency in Dubai
Ask for named clients, a WhatsApp you can tap, and how they measure a lead. Ignore ‘best agency’ headlines.
Leads · 15 Aug 2026 · 6 min
Lead generation in Dubai that sales will actually call
Ads, a page or WhatsApp, three questions, then the CRM. Not a brochure download.
CRM · 14 Aug 2026 · 5 min
Bitrix24 and custom CRM for Dubai sales teams
Ads, web, and WhatsApp in one pipeline. A reminder if nobody replies.
SEO · 13 Aug 2026 · 5 min
Local SEO for a Business Bay company
Google Business, one NAP, area pages, and reviews you actually earned.
AI · 12 Aug 2026 · 6 min
AI cloning and AI content for every industry in the UAE
Voice, presenter, and brand-voice clones — then a weekly content pack. Property, clinics, B2B, talent, retail.
Real estate · 04 Aug 2026 · 7 min
Digital marketing for real estate in Dubai
What actually works for brokerages and developers here: area pages, Google, Meta, and WhatsApp.
Commercial · 21 Jul 2026 · 6 min
Marketing commercial property in Sharjah
Offices, shops, and warehouses need different pages and ads than villas in Dubai.
SEO · 28 Jan 2026 · 6 min
How we start SEO for a UAE company
Technical fixes in the first week. Then the pages that take the money. Blogs can wait.
Ads · 12 Mar 2026 · 5 min
Why Dubai ad accounts waste money
The platform is rarely the problem. The event, the page, and the first second of the ad usually are.
Conversion · 18 Nov 2025 · 5 min
WhatsApp is the funnel in the UAE
If you cannot count how many chats became viewings or jobs, you do not have a lead problem. You have a measurement problem.
Creative · 04 Dec 2025 · 5 min
Video and photos that work in the GCC
Show the product. Say the offer early. Film Arabic and English as two versions, not one film with subtitles.
Start here
Want us to look at your brand?
WhatsApp or email info@rajdigital.ae. Tell us what you sell and where you are stuck. We reply the same day.