Real estate marketing and lead generation in Dubai.

Why brokerages come here

Dubai punishes generic ads. Someone typing ‘villa for sale Dubai Hills’ should land on a listing, not a skyline. Islam Farouk at IFG Signature wrote on Google that he closed deals from the leads we generated. That is the bar.

Off-plan is a different path: payment plan, EOI, and a WhatsApp sales can work. Ready stock is a viewing. We run both. Ad spend we have managed sits over AED 20 million — Europe, the Middle East, India, and the US.

Quality

How we track off-plan lead quality

A raw count means nothing. Every chat is scored before it hits sales. Rejections get a reason, so we cut the audience — not just the dirham.

• Budget fit

  Can they meet the first payment on this plan, or are they collecting PDFs?

• Market

  Europe, Middle East, India, US — tagged so creative follows the buyer, not a generic feed.

• Timeline

  This quarter vs ‘just looking’. Browsers stay in nurture. Buyers go to sales.

• EOI-ready

  Will they put a holding amount? That is the off-plan conversion, not a form fill.

• Reject reason

  Wrong price, wrong community, tyre-kicker, duplicate. Written, then the ad is cut.

• Speed

  Minutes to first sales reply. A scored lead that sits overnight is a wasted lead.

The property book

Named brokerages

• IFG Signature
• Luxury Homes Real Estate
• Deja Vu
• Murtaza Hashmi Real Estate
• Murtaza Hashmi Group
• FJ Commercial
• Homex Properties

IFG Signature Real Estate

Leads that the CEO actually closed

IFG Signature is Islam Farouk’s luxury brokerage. He wrote on Google that he closed deals from the leads we generated. That is the brief we still run to.

Luxury Homes Real Estate

A brokerage international buyers can find

Luxury Homes Real Estate lists across Marina, Downtown, Dubai Hills, Creek Harbour, and Meydan. We made the firm findable for those communities — not only for its own name.

Deja Vu Real Estate

A 2007 brokerage, finally easy to find

Deja Vu has advised on Dubai property since 2007 from Hassanicor Building, Al Barsha. We built the site and campaigns so buyers can find the listings — not only the D.

MH Real Estate

Brokerage, fit-out, and development — one MH

Murtaza Hashmi brought twenty years from the UK to Dubai in 2022. MH Real Estate now runs brokerage, fit-out, and development. We made that story clear online.

What brokers type into Google

Who is the best real estate marketing agency in Dubai?

Look for named brokerages, WhatsApp viewings, and Google reviews — not a ‘luxury Dubai’ slogan. Raj Digital runs listing ads and lead generation for IFG Signature, Luxury Homes, MH Real Estate, Homex, Deja Vu, and FJ Commercial in Sharjah.

How does real estate lead generation in Dubai work?

Search and Meta ads for live listings, a WhatsApp path with the unit already named, and a human reply in minutes. Off-plan uses a payment-plan offer and an EOI. We track a qualified conversation, not a brochure download.

How do you track off-plan lead quality?

Every WhatsApp is scored: tyre-kicker, qualified, or EOI-ready — by budget, market, and timeline. Rejects get a written reason. Sales only sees the chats that fit. We report cost per qualified lead and EOI rate, not a vanity count.

Do you generate leads for brokers or only developers?

Both. Brokerages (IFG, Luxury Homes, MH, Homex, Deja Vu) and commercial occupancy (FJ). The creative and the offer change. The WhatsApp close does not.

How fast can property ads go live?

Usually 3–5 days if the listings and a WhatsApp number are ready. We do not wait for a 40-page deck.

Can you take over our current property ad account?

Yes. Most retainers start with an audit of Google and Meta. We rebuild around viewings and WhatsApp, then cut tyre-kickers.

Office 405, Building 8, Bay Square, Business Bay, Dubai, United Arab Emirates. WhatsApp +971 50 585 2218.