Real estate marketing agency in Dubai: what it costs and what you should get

Raj Digital is a real estate marketing agency in Business Bay, Dubai. Google and Meta. Off-plan EOIs and ready viewings. Leads on WhatsApp. +971 50 585 2218. If you searched ‘real estate marketing agency Dubai’ or ‘property marketing company’, this is what the work costs — and what it is not.

Agencies love packages: Bronze, Silver, Gold, 20 posts, 8 reels, a monthly report. Property sales does not buy posts. It buys conversations a sales manager can take. Price the conversation, not the content calendar.

Three numbers, not a menu

Media: what Google and Meta actually spend. That is yours. We have managed over AED 20 million across Europe, the Middle East, India, and the US — the figure is spend we ran, not a promise we will spend yours.

Fee: the team that builds the page, the ads, the WhatsApp script, and the weekly cuts. That is us. It should be a number you can hold us to against cost per qualified lead, not against ‘deliverables’.

Production: stills and film when you do not already have them. Shoot when the unit is real. Do not rent stock Burj footage for a community that is not Downtown.

Anyone who quotes one lump ‘marketing package’ without splitting those three is hiding the media or padding the fee.

What a real estate marketing retainer should include

A landing or community page that matches the ad. Search for people already typing the area. Meta for people who have not. WhatsApp copy that names the unit on the first reply. Scoring: tyre-kicker, qualified, EOI or viewing. A report sales can read in five minutes. Account access in your name.

It should not include: guaranteed 100 leads, a logo animation as the first second, a form that emails a spreadsheet the next morning, or six weeks of ‘discovery’ before an ad is live. We go live in 3–5 days when the brief is complete. First optimisation inside the first week.

What we charge against

We will not publish a fake AED menu here. Cost per qualified WhatsApp in Dubai property moves with community, offer, and season. Marina apartments are not the same auction as a new off-plan in a district nobody can name yet. Send last quarter’s CPL — even if it is ugly. We will say in writing whether we can beat it, or that we cannot.

The brief we need is in Get Dubai property leads this month. The campaign page is real estate lead generation.

Who already pays for this

Islam Farouk at IFG Signature closed deals from campaign leads — that is his Google review, not our adjective. Luxury Homes, Homex, Deja Vu, MH Real Estate. Different books. Same path: listing, ad, WhatsApp, viewing or EOI. 5.0 on Google. Office 405, Building 8, Bay Square.

FAQ

How much does a real estate marketing agency in Dubai cost?

Split media, fee, and production. Media is yours. Fee is the team. We price against cost per qualified WhatsApp, not a post count. Send last quarter’s CPL for a written view.

What should I get for the fee?

Pages that match the ads, Google and Meta, a WhatsApp script that names the unit, scoring for sales, and an account you own. Not a content calendar disguised as leads.

Do small brokerages and single agents get the same work?

Smaller media, same path. Five listing ads and a named WhatsApp is enough to start. We will say if the stock cannot support spend yet.

How do we hire Raj Digital?

WhatsApp +971 50 585 2218 or info@rajdigital.ae with stock, offer, and last CPL. Same-day outline. No retainer until you have seen the script.