Ads · 17 Aug 2026 · 9 min
How we manage AED 10M+ in ad spend for Dubai clients
Google, Meta, TikTok, and LinkedIn — one scoreboard. What we cut, what we keep, and why the first second of the ad matters more than the logo.
Raj Digital has managed more than AED 10 million in paid media for clients in the UAE. That number is not a trophy. It is a log of what we were trusted to spend — and what we refused to keep spending when it did not convert.
Most of that money sits on Google and Meta. The rest is TikTok, YouTube, Snapchat, and LinkedIn when the audience actually lives there. We do not split a small budget across six platforms to look busy. We put it where a viewing, a job, or a booked consult already happens.
The first thing we change on an inherited account is the conversion event. If the pixel still fires on ‘page view’ or ‘contact us’, you are buying curiosity. We rebuild around a qualified WhatsApp, a booked viewing, a checkout, or a call that lasted longer than 60 seconds.
The second leak is creative. In Dubai feeds, the first second is usually a logo or a skyline. The offer arrives after the thumb has moved. We shoot and cut so the product and the price band show before the brand mark. Arabic and English are two cuts, not one film with subtitles.
Reporting is a fortnightly note a founder can read: spend, cost per lead, qualified rate, what we killed, what we will test next. No 40-page deck. Blended ROAS on live retainers has sat around 4.6x — that is an average, not a promise for a new account with no offer.
We have run this path for property (IFG Signature, Luxury Homes, MH, Homex, Deja Vu), commercial in Sharjah (FJ), technical services (TAYA), talent, media, and wellness. The industry changes. The rule does not: if a dirham does not move a conversation toward sales, we cut it.
If you already spend — or you are about to — send the account. We will tell you in writing what to stop. WhatsApp +971 50 585 2218 or info@rajdigital.ae.