How we start SEO for a UAE company

Search in the UAE is bilingual. People trust Maps. They WhatsApp before they fill a form. A London-style blog calendar does not fix that.

Week one for us is unglamorous: speed, indexation, a clean URL map in English and Arabic, and Google Business. Then we write the service or listing pages that a customer would actually land on — treatment, villa type, warehouse, role.

We have done this for clinics, property firms, and B2B companies like TAYA Technical Services. Rank the page that takes the enquiry first. Thought-leadership articles come later, if at all.

Ask any agency for three things: indexed pages, movement on an agreed keyword list, and how many of those visits became a WhatsApp or a call. If they cannot show that, you have a content subscription, not SEO.